You can increase public awareness about and drive more traffic to your pet website or blog when you promote it online and off. And it doesn’t have to cost a lot of money. Here are some ideas to help with your promotions.

 Promote Online

-  Get free advertising with viral Marketing. Simply write or hire some to write a report, guide or an ebook that features information about your pet site, blog, products and / or services. Then brand it by inserting your blog or website link inside – in the front page, back page and maybe as a watermark. Load it online or in an autoresponder, and then invite your friends, blog or website visitors, prospects and customers sign up for the freebie and download it as a free gift. Invite them to pass it around to their friends, too. And tell them they can share it on forums, via their chats, instant messaging and all avenues, too.

- For next to nothing, use autoresponders to also help spread the word about your blog, website, products or services. You can sign up with autoresponder services like Aweber or 1Shoppingcart, then insert some helpful pet articles or newsletter issues into your autoresponders. Then generate leads capture forms by following your autorepsonders’ instructions, place the forms on your website or blog, and then offer a free gift (a pet guide or ebook, etc.) when people sign up, by keying in their name and email into the forms. You can also promote the email addresses for your autoreposnders by listing them in your email signature:

“Download Your Free Pet Safety Report!
Send a blank email to: mypetnews@mydomain.com ”

- Free classified ad sites like Craigslist.com are good places to post your own ads, too. Do not spam the site, blasting ads all over the place. Instead, read the rules, then place one or two ads each week in different cities. Check out others ads for ideas on what to write, then post your own.

  Promote Offline

- Look for marketing companies that sell promotional advertising specialties. Then order pens, pencils, notepads, sticky notes, stickers, bumper stickers… something in your budget range…that’s branded with your domain name on them.

- Add your domain name to all of your business marketing tools: your stationary, envelopes, business cards, postcards, Thank You cards, greeting cards, company brochures, labels.

- With help from online articles and library books, learn how to write good sales letters. Then mail letters to leads and prospects, and follow up with phone calls and by sending out your marketing tools (branded pens, pencils, etc.)

In short, don’t get caught short and leave everything to online tactics. Brand and grow and get out there and promote!